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Consumer Articles
SRES® Client Assurance™ Program Enables Consumers to Verify License Status of Members
SRES® Client Assurance program enables senior homebuyers and sellers to check designation and license status of Senior Advantage Real Estate Council® members
First-of-its-kind program empowers consumers to conduct third-party credentials verification
LOS ANGELES (Nov. 5) – The Senior Advantage Real Estate Council® (SAREC®) today announced an innovative new program that will enable senior homebuyers and sellers to electronically verify the professional and state licensing status of its Seniors Real Estate Specialist® (SRES®) designees.
Through an agreement with SquareTrade, a leading provider of online trust infrastructure, the SRES® Client Assurance program empowers seniors to electronically conduct a third-party credentials verification before engaging a REALTOR® when buying or selling a home.
“Seniors are increasingly concerned with the potential for fraud or other forms of financial abuse,” said SAREC® Senior Advisor Nathan Booth. “SAREC’s Client Assurance program is the first -- and only -- program offering senior homebuyers and sellers an enhanced level of security and assurance that no other real estate designation is able to offer. With just one click, SAREC’s Client Assurance program empowers seniors to proactively verify their REALTORS®’ credentials prior to forming a relationship.
“This is long overdue in our industry and we are proud to be the first and only real estate designation to make this independent third-party verification available as a service to consumers and our SRES® designees,” Booth said. “Senior homebuyers and sellers working with a SRES® designee now have the added, unique benefit of being able to independently verify whether a real estate professional is a licensed REALTOR®, check for the presence of any state registered disciplinary actions, and confirm their SRES® designation status.”
The SRES® Client Assurance program will initially be offered in the 10 states with the largest contingents of SRES® designees, and is expected to phase in nationwide during 2005. Through the SRES® Client Assurance program, SRES® designees will be able to display a dynamic seal powered by SquareTrade’s patented technology on designee’s Web sites verifying their membership in the REALTOR® organization, their SRES® designation, their status as a real estate licensee, and the presence of any state registered complaints.
“SquareTrade’s and independent studies have shown that both client confidence and willingness to make purchases dramatically increase when verification services are made accessible to consumers,” said SquareTrade President and CEO Steve Abernethy. “SquareTrade’s electronic seal positively identifies those REALTORS® who have successfully completed SAREC®’s education program and training, and will give consumers the added confidence that they are dealing with a qualified REALTOR® who has met the program’s exacting standards.”
A national program since 1998, the Council now has Seniors Real Estate Specialists® in all 50 states and Canada and adds hundreds of new members every month.
“SAREC® is one of the fastest-growing and most timely programs for REALTORS®,” said SAREC® Chairman of the Board Mike Silvas. “By earning the SRES® designation, REALTORS® demonstrate that they possess the requisite knowledge, expertise and specific training required to counsel senior clients. SRES® designees are prepared to offer senior consumers a variety of options when making what can be a life-changing decision to buy or sell a home.”
SAREC®'s Web site at http://www.seniorsrealestate.com provides seniors and their family members with access to SRES® designees in their areas for assistance.
SquareTrade (www.squaretrade.com) is a leading provider of online trust infrastructure, including merchant verification and reliability programs, and online dispute resolution service. SquareTrade's primary mission is to build trust in transactionsTM and create a safer ecommerce experience. SquareTrade's patented and patent-pending systems and services create an easy way for buyers to recognize verified sellers through dynamic customized SquareTrade Seals and provide an easy way for buyers and sellers to work out problems online. SquareTrade serves a broad range of industry leaders, including eBay, Overture (a wholly owned subsidiary of Yahoo!), and the California Association of REALTORS®.
SAREC® is owned by Real Estate Business Services Inc. (REBS), a subsidiary of the California Association of REALTORS® (C.A.R.). The California Association of REALTORS® (http://www.car.org) is one of the largest state trade organizations in the United States, with more than 150,000 members dedicated to the advancement of professionalism in real estate. C.A.R. is headquartered in Los Angeles.
Back to 'Moving Forward 50 and Beyond'
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Lucy Brunner
CRS, SRES & MatureMoves Specialist
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CENTURY 21 Preferred
2800 4th SW; Suite 3
Mason City, IA 50401
Business: (641) 424-9400
Cell: (641) 425-9285
Toll free: 1-877-2GET-C21
Fax: (641) 423-1902
E-Mail: Lucy.Brunner@Century21.com
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